ABOUT
Erica is an experienced ACD, Senior Visual Designer & Art Director, photographer, and emerging videographer who blends creativity with functionality to bring immersive storytelling to consumer products and services.
Over 11 years in the tri-state area, Erica has designed multi-platform experiences for large corporations such as HBO Max, Verizon, Comcast Xfinity, Google, AT&T, and American Express, as well as agencies including Huge Inc., Accenture, Havas, and Known, and startups such as Quip Inc. and Motivate Design. Her work spans UX strategy, branding, prototyping, and high-fidelity concepts, all focused on one goal: deepening customers' engagement with brands.
As a passionate adventurer and hobbyist, she spends her time learning various skills and embarking on new adventures. She enjoys scuba diving, archery, hiking, and all things related to marine life—all of which she shares with the world through her love of filmmaking and photography.
Expertise:
SOFTWARE: Figma, Adobe CC Suite ( Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, After Effects, Bridge CC ), Sketch, Jira, Asana, Monday.com, ToDo, Keynote, Google Suite ( Doc, Sheets, Slides, Drive ), MailChimp, Zeplin, Notion, Sketch
EQUIPMENT: SonyA7III camera, Zeiss Lens, 50mm 1.4 Vintage Rikkor Lens, 35mm 2.4 Zeiss Lens, GoPro, Insta360
DESIGN METHODS: Art direction, brand identity development, editorial and print design, photography, video editing, wireframe mockups, prototyping, user interface, design systems within figma, web design system, website design, promotion collateral, social content creation, key art design, production, banner design
Past and present clients
Comcast Xfinity
Charter Spectrum
Verizon
Warner Bros. Discovery | HBO Max
AT&T
Forward Global
Build-A-Bear
Securitize
Listerine
HUGE INC.
Morgan Stanley
Genpact
Bumble
NYU Langone Hospital
Hershey’s
Dannon Yogurt
SXSW
Quip. INC
Blue Apron
American Express
Celebrity Cruises
Zeera
Stackwell
Anheuser-Busch
Nestle
Bandaid
Neutrogena
Physician’s Reproductive Health
Tough Mudder
Capital One
New York Life
Sanofi
Motivate Design
Zeam
New York Life