creating an internal Brand
The AT&T Experience Insights Marketing team was formed to develop a 360-degree vision of the customer experience. Our work over the next 3 years influences today’s roadmap, lays the groundwork for the future, and partners with business owners to advance key strategic objectives.
the process
The strategy was focused on bringing the feeling of modernism, innovation, and futuristic visuals. Combining AT&T's existing brand colors with a new mint accent color brought vibrancy and an energetic feeling to the brand. The progression of research and technology throughout the years are represented within thin lines.
Designing the logo
The monogram of XI represents a team with the ability to solve complex challenges and creating meaningful solutions. To demonstrate strength, confidence and authenticity, the logo was given a bold weight. The intersection of “X” and “I” displays the balance between technology, science, research and design, while the tilted “I” tilted represents forward thinking and pioneering experiences.
Brand Book
company Swag
