I had the opportunity to collaborate with three talented designers on a campaign celebrating Latin X culture in conjunction with the release of "In The Heights." Our task was to create a visually captivating design that resonated with the movie's aesthetics while complementing HBO Max’s brand color. To achieve this, we delved into research on Latin X culture, drawing inspiration from its vibrant traditions. With careful consideration, we curated a color palette that infused the mural wall art with energy, embodying the essence of food, music, stories, and dance movement. Through close collaboration and iterative design processes, we crafted a visually stunning campaign that captured the diversity and vitality of Latin X culture and generated excitement and anticipation among audiences. The campaign's success was evidenced by positive feedback from both the editorial team and viewers, resulting in a 36% increase in viewership.

We created several components to support a campaign promoting Latin X culture, including two collection tiles that included curated titles, a custom in-app page, and a responsive microsite.

I crafted another hero template to create visual interest by breaking the streamline of content alignment to create movement within the page. Furthermore, I incorporated visual elements to enrich the storytelling aspect of the section titles, pushing the boundaries of campaign web design within HBO Max.