SupremeLeeErica

Quip launched a Red Campaign to raise awareness of the limited-edition toothbrush and support AIDS awareness. For each purchase, Quip sends a contribution directly to the Global Fund. 100% of which goes directly to work on the ground through HIV/AIDS programs in Sub‑Saharan Africa. With this quip(RED) brush, customers are reminded of their contribution to a great cause every time they brush.

I led the visual design strategy for RED, collaborating closely with the Creative Director, leveraging patterns from a previous Charity: Water campaign. I created a unique visual experience that balanced brush illustrations across three rows. This alternating rhythm guides the eye and breaks up heavy text on the left, creating a cohesive layout. Keeping the photography in black and white allows the product to stand out without distraction.

Leveraging patterns from a previous Charity: Water campaign, I created a unique visual experience that balanced brush illustrations across three rows. This alternating rhythm guides the eye and breaks up heavy text on the left, creating a cohesive, scannable layout. Black-and-white photography keeps focus on the product without distraction.

The page was structured as a micro-responsive experience optimized for desktop, tablet, and mobile: a hero section with campaign messaging and primary CTA, product imagery alternating with benefit-driven copy, an affiliate sign-up module integrated into the purchase path, and a clean, whitespace-heavy layout that prioritizes product visibility.

When working with developers, we ensured the templates had the same aspect ratios as the live website during resizing. I made sure to follow the style guide to optimize brand and readability across screen sizes. In the end, we successfully delivered a fully responsive product detail page that supported the campaign's limited-time launch timeline and affiliate sign-up goals.