Types of Projects
Stores Migration Pages
Apple NPI

 

Store Migration Pages (Batch 1 Launch)

Charter Spectrum underwent a brand consolidation effort, merging three distinct brand identities into one unified system. I was tasked with migrating and redesigning the store locator experience across five pages, working within pre-existing layout constraints while translating an old brand style guide to reflect a newer brand produced by a third-party agency.

On an accelerated timeline, I single-handedly built the page structure for all five responsive pages, serving as the sole designer, ACD, and primary point of contact for the third-party development agency. I coordinated feedback across platforms (Slack for the agency, Microsoft Teams for Charter stakeholders) and maintained direct communication with developers throughout the build.

 
 

User Journey & Functionality

The store locator experience was powered by Lastmile, a third-party program with a unique address-link system that streamlined to each location to its corresponding map pin. The integration worked smoothly. Aesthetic challenges arose during implementation, which I resolved by annotating all properties and creating pictorial reference charts for the development agency.

The user journey begins on the homepage, where customers can enter their location or use geolocation to view an interactive map of nearby stores, along with a search bar for zip code or city entry. From there, selecting a state filters results to show all store locations within that state. Choosing a city then displays local store options. Finally, selecting a specific store loads a detailed page with store-specific products, available packages, support agent information, account management tools, nearby stores, and FAQs. The functionality was designed to reduce friction at each step with minimal clicks, persistent search, and clear wayfinding back to previous results. The Lastmile integration automatically synced store addresses to map pins, eliminating manual data entry across all locations.

 
 

Product Listing Pages (Batch 2 Launch)

Following the Stores Migration launch, a second batch of pages launched alongside a newly developed brand style guide directed by stakeholders. Unlike the store locator experience, these pages focused on product and package sales across five categories: Internet, Home Phone, Mobile, TV, and Entertainment.

I translated another new brand style guide into fully responsive product listing pages for each category. Working within pre-existing layout constraints, I structured each page to highlight pricing, bundle options, and clear CTAs, balancing brand consistency with category-specific needs.

Page Categories

The Internet page featured speed tiers from 100 Mbps to 1 Gig with pricing from $30 to $70 per month, fiber-powered connection details, and customer testimonials.
The Home Phone page highlighted unlimited nationwide calling, 28 features at no extra cost, bundle savings, and international calling add-ons.
The Mobile page promoted unlimited plans at $30 to $40 per line, the "It Pays to Switch" offer covering up to $2,500 in device payoffs, plus trade-in and BYOD options.
The TV and Entertainment page showcased channel packages ranging from $25 to $145 per month, with streaming apps like HBO Max, ESPN, and Disney+ included.

Design Approach

Each page followed a consistent structure: a hero section with category title and primary CTA, key selling points, plan comparison cards with pricing and features, cross-sell modules for bundled services, store locator integration, and an FAQ section. The new brand styleguide provided a cleaner visual system more whitespace, bolder typography, and a simplified color hierarchy, which I applied consistently across all 4 categories while accommodating the unique content needs of each product line.

Each page also included modules promoting other Spectrum services. The Mobile page promoted Internet bundles, the Internet page promoted Mobile, and the TV page promoted streaming apps. This ecosystem approach encouraged customers to explore each service bundle.

 
 

Apple NPI Product Launch

Apple announced the new iPhone 17 lineup in mid-September 2026. To ensure customers knew Spectrum sold the new devices, all digital assets and product pages had to be updated to reflect the new models, trade-in offers, and bundle options. The team was given a three-day window to complete the update before the public launch.

I was tasked with leading a team of five designers to complete the asset update within an accelerated timeline. Responsibilities included delegating asset creation, managing quality assurance, and aligning stakeholders. I structured the workflow and created a master Figma template for all future product NPI launches, built to contain 160 assets covering responsive banners for webpages, social media, and email. This allowed the team to quickly update copy and all assets for each platform, enabling efficient production without rebuilding from scratch. Apple's brand style guide was referenced to ensure the page templates aligned with their visual identity while maintaining Spectrum's brand standards. The template ensured all pages featuring Apple products were updated to promote the new iPhone 17 lineup and communicate that Spectrum was an authorized seller.