SupremeLeeErica

Types of Projects
Verizon Family - Child Safety Features within App
Holiday Campaign
Fast Start Campaign (comes after holiday)

Verizon Family Campaign

The Verizon Family Campaign launched to raise awareness of a new child safety feature among our existing clients. It is an add-on app feature that families can install on their phones to track their children's whereabouts, targeting existing Verizon customers with families.

I collaborated with a copywriter, a strategist, a motion designer, and a creative director to design a campaign page for the app feature. I sourced and selected all visual assets to align with the copy, and directed animation for social media assets across multiple platforms.

The campaign introduced a safety feature designed to give parents peace of mind while respecting children's privacy. The visual language balanced trust (warm, reassuring imagery) with functionality (clear product UI, simple instructions).

The campaign drove awareness of the new safety feature among Verizon's existing family customer base, delivering a cohesive campaign page and social assets that balanced trust with functionality.

Holiday Deals Campaign

Verizon's 2024 holiday strategy included a direct-response "Holiday Deals" campaign promoting family plan savings, trade-in offers, and home internet bundles. I led visual design for the core deals assets across digital and social channels.

The best holiday moments aren't perfect—they're the candid chaos of unwrapping gifts, the crinkle of wrapping paper, and genuine reactions shared with family. I championed a "messy scrap" aesthetic—layered gift wrap textures, dynamic product placements, and a sense of organized joy—to evoke the excitement of gifting and position Verizon's deals as the highlight of a real family celebration.

The campaign launched in phases, with copy changing weekly to target different demographics. I established a component-based workflow that allowed rapid iteration:

Week 1: "Gifts for all" (broad audience) Spanish-language "Es la época de dar y recibir" (Latino families)

Week 2: Value-focused trade-in messaging (upgraders)

Each week, I updated the dotcom hero, promo cards, and social templates while maintaining brand consistency—delivering assets on a tight holiday timeline.

Assets Delivered

• Dotcom hero placements (3+ weekly variations)

• Promo cards for iPhone 16 Pro, Meta Quest, and PlayStation deals

• Social animation templates with adaptable copy fields

• Spanish-language creative supporting "Es la época de dar y recibir"

Results

The campaign ran across Verizon's digital channels during peak holiday shopping windows, supporting the company's goal of driving family plan adoption and holiday sales.

Fast Start Campaign

While Holiday Deals focused on gift-giving, Fast Start focused on post-holiday resolutions—simplifying bills, saving money, and starting fresh. Its purpose was to target customers ready to switch carriers, upgrade devices, or bundle services for savings.

I adapted Verizon's existing brand system to the Fast Start campaign assets, ensuring visual consistency across dotcom and social channels. This included updating dotcom heroes, promo cards, and social templates to reflect weekly copy variations targeting switchers, upgraders, bundlers, and small business owners.

The campaign promoted switching incentives (up to $800 to pay off existing contracts), the "You Break It, We Take It" trade-in program, bundle perks (Netflix and Max included), affordable pricing (BYOD from $45/month), a free 30-day network trial, and small business incentives.

Results

The Fast Start campaign ran across Verizon's digital channels during the post-holiday acquisition window, supporting key business goals: driving customer switching, increasing trade-in participation, and promoting bundle adoption. The campaign's weekly cadence allowed for rapid iteration based on audience response, with assets refreshed across dotcom, social, and Spanish-language channels.