ABOUT
Erica is an experienced ACD, Senior Visual Designer & Art Director, photographer, and emerging videographer who blends creativity with functionality to bring immersive storytelling to consumer products and services.
While working in various agencies, start-ups, and companies in NYC, Erica has created multi-platform designs for large corporations, including HBO Max, Huge INC, Havas, Google, AT&T, NYU Health Langone, and AMEX, to smaller startups like Quip and Motivate Design. These projects implement UX strategy, branding, prototyping, and high-fidelity concepts to enhance each brand's customer engagement.
As a passionate adventurer and hobbyist, she spends her time learning various skills and embarking on new adventures. She enjoys scuba diving, archery, hiking, and all things related to marine life—all of which she shares with the world through her love of filmmaking and photography.
Expertise:
SOFTWARE: Figma, Adobe CC Suite ( Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, After Effects, Bridge CC ), Sketch, Jira, Asana, Monday.com, ToDo, Keynote, Google Suite ( Doc, Sheets, Slides, Drive ), MailChimp, Zeplin, Notion, Sketch
EQUIPMENT: SonyA7III camera, Zeiss Lens, 50mm 1.4 Vintage Rikkor Lens, 35mm 2.4 Zeiss Lens, GoPro, Insta360
DESIGN METHODS: Art direction, brand identity development, editorial and print design, photography, video editing, wireframe mockups, prototyping, user interface, design systems within figma, web design system, website design, promotion collateral, social content creation, key art design, production, banner design
Past and present clients
Charter Spectrum
Verizon
Warner Bros. Discovery | HBO Max
AT&T
Forward Global
Build-A-Bear
Securitize
Neutrogena
HUGE INC.
Morgan Stanley
Genpact
Bumble
NYU Langone Hospital
Hershey’s
Dannon Yogurt
Quip. INC
Blue Apron
American Express
Celebrity Cruises
Zeera
Stackwell
Anheuser-Busch
Nestle
Physician’s Reproductive Health
Tough Mudder
Capital One
New York Life
Sanofi
Motivate Design
Zeam