Elevating INTERNATIONAL BRAND AWARENESS
While Moutai liquor sales are sky rocketing in China, it presents a unique opportunity to establish its exclusivity within the elite business class in the United States. As a premium white spirit crafted exclusively from sorghum, wheat, and rice, Moutai Liquor is a testament to the unique soil conditions of Guizhou and Sichuan provinces. To captivate our future customer base, we have strategized a campaign featuring four grand banners at the main entrance of John F. Kennedy International Airport in Terminal 1, timed perfectly for the holiday season.
The crux of this project is to enhance customer engagement on the wine distributor's website. Our aim is to increase Moutai sales among the American elite and retain our brand's essence. To achieve this, we have incorporated a QR code designed to mirror the elegance of Diamond Hong’s Chinese logo. This QR code will be a direct link to our website,ustomers a seamless and interactive experience.
What makes Moutai and Christmas special?
During the holiday season or while traveling for vacation, we often meet with our loved ones, friends, or even strangers along the way. The Moutai experience is all about warmth, connection, and adventure. We cherish the relationships that we form while sharing a bond with others, whether they are family, friends, or strangers. In our first banner, we wanted to highlight the purest spirit of Moutai. As the holiday season is a time to spread positivity and gratitude, we want to express our appreciation to those who treat us with kindness and give something positive back in return.
Why is moutai sold out in china?
Moutai is well-known for not causing hangovers due to its careful selection of purely organic ingredients. In order to capture this essence, the product was photographed outside to give it a fresh feeling while reflecting the organic nature of the spirit. The symbolic red label contrasts with the soft blue sky, showcasing both the environment and branding.
The shoot also incorporates a style similar to the social trend #welevitate, which brings focus to the product and introduces a new modern angle for the brand in the next generation.
How moutai impacts the consumers?
There are certain moments in our lives that we celebrate with our family, friends, and loved ones. I would like to portray a visualization that signifies the connection between us. We celebrate and appreciate each other for the help we offer or the love we give to those we cherish.
Photos from a happy client
