reBRANDING a non-profit organization
PRH (Physician's reproductive Health; a Pro-choice physician-led advocacy organization) needed help to rebrand their content, increase engagement and donations. Redesigning their brand entails many challenges. Some of these were to rebrand an organization in flux, minimize platform fragmentation and create a user-friendly CMS for PRH staff. We redirected their personality to feel warm, authoritative, and inclusive, picked a color palette based on human elements, added some fun visual illustrations inspired by the cellular structure, and added stylistic photography to create an emotional visual impact. We create 30+ pages within their system to fit their needs to successfully create more content fluidly. Templates were constructed for a particular CMS platform and given to them to follow with a detailed brand book.
+26%
Users returned to engage.
+50%
Total pages viewed.
+73%
Average time spent on site.