Collaborating quip with Red
Quip wanted to launch a Red Campaign increase awareness of our limited toothbrush to fight against aids. For each purchase, quip sends a contribution directly to the Global Fund. 100% of which goes directly to work on the ground through HIV/AIDS programs in Sub‑Saharan Africa. With this quip(RED) brush, customers are reminded of their contribution to a great cause every time they brush.
For this project, I lead the visual design strategy while collaborating with the creative director, Kyle. Leveraging some existing patterns from a previous Charity: Water campaign, I created a unique visual experience for RED. I wanted to give a balanced feel by switching the 3 rows of brush illustrations to alternate areas of the page. This will lead the eyes easily and break down heavy text on the left to make it feel cohesive. We kept the photo black and white so the product stands out more and is not distracting to the eye.
When working with developers, we made sure the templates had the same ratios to the live website when resizing. I made sure to follow the style guide that was created to optimize brand and readability depending on the size of the screen.